POSTERS & PRINTS ARE MORE POPULAR THAN EVER IN THE MODERN DAY. BEING A STAPLE IN POINT OF SALE & THE SPEARHEAD IN MARKETING CAMPAIGNS, IT GIVES A CHANCE FOR DESIGN FREEDOM. PEOPLE ALWAYS WANT POSTERS, USUALLY TO DECORATE SPACES & GIVE A CERTAIN TYPE OF AESTHETIC. BEING ABLE TO CREATE ARTWORK THAT IS SPECIFIC & MEANINGFUL TO A CLIENT, WHICH THEY COULD USE FOR A LIFETIME, IS KEY.