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CHARM CLEANING SERVICES
Brand Creation
THE BRIEF
Charm Cleaning Services is a private business that specialises in exterior cleaning, priding itself on hard work & spotless finishes every time. The client came to me unsure of how to kick off his brand, wanting something that would stand out across printed collateral. He wanted the logo to look sophisticated yet modern, while linking to the idea of the word 'Charm'. Therefore, incorporating the idea of a sparkle & diamonds to convey prestige was key. He also wanted the colour scheme to reflect his favourite football team, Manchester United, which also linked to him being based in Manchester & the surrounding area. This consisted of red, white & black. As his van is red, he wanted the brand to be wrapped onto it.
COLOUR SCHEME
LOGO CONCEPTS
Diamond isn't attracting enough attention & could be developed further.
Fonts aren't thick enough and won't be seen unless the viewer is very close. They need to be visible at a glance, especially when applied to a van that's driving past at speed.
Font & diamond are thicker, but Helvetica isn't exciting enough for a brand name that requires a sense of class.
Window frame-style bounding box links to the business's specialities, while also framing the design well.
Space allows the services offered to be displayed, giving the customer more information at first glance.
The 'C' in 'Cleaning Services' is covered too much by the design, making the brand name harder to read.
CHOSEN DESIGN
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Squeegee design is key, acting as a selling point for the brand and creating a memorable visual that links directly to the business's trade.
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Black bounding box & grey fill link to a window frame & glass pane.
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Sparkles & water droplets add subtle details that clearly communicate the services on offer.
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The diamond & squeegee design can also be used as a standalone icon, creating a simplified version of the logo.
VISUALISATION
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