top of page
CHARM CLEANING SERVICES
REBRAND
THE BRIEF
CHARM CLEANING SERVICES IS A PRIVATE BUSINESS WHICH SPECIALISES IN EXTERIOR CLEANING, PRIDING ITSELF IN HARD WORK & SPOTLESS FINISHES EVERY TIME. THE CLIENT CAME TO ME NOT KNOWING HOW TO KICK OFF HIS BRAND, WANTING SOMETHING THAT WILL STAND OUT ON PRINTED COLLATERAL. HE WANTED the logo to look sophisticated yet modern, LINKing IN THE IDEA OF THE WORD CHARM. THEREFORE, GIVING IT AN IDEA OF A SPARKLE & DIAMONDS TO SHOW THE PRESTIGE WAS KEY. HE ALSO WANTED THE COLOUR SCHEME TO LINK TO HIS FAVOURITE FOOTBALL TEAM, MANCHESTER UNITED, WHICH LINKED TO HIM BEING BASED IN MANCHESTER & THE WIDER AREA. THIS CONSISTED OF RED, WHITE AND BLACK. HIS VAN IS RED & HE WANTED THE BRAND TO BE WRAPPED ONTO IT.
COLOUR SCHEME
LOGO CONCEPTS
DIAMOND ISN'T ATTRACTING THE ATTENTION ENOUGH, COULD BE DEVELOPED FURTHER
FONTS AREN'T THICK ENOUGH, WON'T BE SEEN UNLESS THE VIEWER IS VERY CLOSE UP. NEEDS TO BE SEEN QUICKLY IF ON A VAN, AS DRIVING PAST AT SPEED.
WINDOW FRAME STYLE BOUNDING BOX LINKS TO BUSINESS SPECIALITIES, ALSO FRAMES THE DESIGN WELL.
FONT & DIAMOND ARE THICKER, BUT HELVETICA ISN'T EXCITING FOR A BRAND NAME WHICH REQUIRES CLASS.
SPACE GIVEN ALLOWS FOR SERVICES OFFERED TO BE SHOWN, GIVING FURTHER DETAIL TO THE CUSTOMER FROM THEIR FIRST GLANCE.
'C' ON CLEANING SERVICES IS COVERED TOO MUCH BY THE DESIGN, MAKING THE BRAND NAME HARD TO READ.
CHOSEN DESIGN
• SQUEEJEE DESIGN IS KEY, USING AS A SELLING POINT FOR THE BRAND & A VISUAL THAT PEOPLE WILL REMEMBER, AS IT LINKS TO THE BUSINESS' TRADE
• BLACK BOUNDING BOX & GREY FILL LINKS TO A WINDOW FRAME & GLASS PANE
• SPARKLE & WATER DROPS ADD FINITE DETAILS TO REALLY GIVE AWAY WHAT IS OFFERED
• DIAMOND & SQUEEJEE DESIGN CAN BE USED AS IT'S OWN ICON, AS A SIMPLIFIED LOGO
VISUALISATION
bottom of page