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BAR SALTS XTREME
PACKAGING SOLUTIONS
THE BRIEF
AFTER CREATING A POSITIVE SOLUTION FOR THE REBRAND OF bar salts, OUR NEXT PROBLEM TO SOLVE WAS STILL A BIG ONE. the brand needed a new product line to enhance it's brand, re-attraCT EXISTING CUSTOMERS, & INSPIRE NEW CONSUMERS TO JOIN THE MOVEMENT. AS WELL AS VAMPIRE VAPE, AN XTREME RANGE WAS PROPOSED TO PRODUCE STRONGER FLAVOURS, TO ENABLE AN ENHANCED TASTE. THE PACKAGING HAD TO LOOK DIFFERENT, EXCITING & COMPLETELY EXTREME. THIS HAD TO LOOK A BIT MORE PREMIUM THAN PREVIOUS PACKAGING, BUT MORE ON THE SIDE OF EXCITING & INTRUIGING.
THE EXISTING DESIGN
10ML NIC SALTS
FLAVOUR NAME HAD TO READ, & SHOPPING FROM AFAR WOULD BE HARD TO DISTINGUISH.
'BY VAMPIRE VAPE' QUITE SMALL ON BOTTLE, HARD TO SEE THE OVERARCHING BRAND.
GLOSSY, METALLIC FINISH ON THE LABEL CREATES A NICE EFFECT, BUT THE BACKGROUND IS SIMPLE & COULD BE IMPROVED AESTHETICALLY.
CHOSEN BRANDING
PACKAGING DESIGN
PURPLE
BRAND RECOGNITION WITH THE CUSTOMERS WAS KEY, SO NOT DIVERTING TOO FAR AWAY FROM THE ORIGINAL PACKAGING & THE DESIGN THAT HAS BEEN LOVED BY LOCAL SHOPPERS FOR YEARS WAS THE MAIN DESIGN CHOICE. DUE TO THIS BEING THE MOST COMMON PRODUCT WHICH HAS BEEN BOUGHT SINCE THE BRAND ESTABLISHED IN 2012, KEEPING IT RECOGNISABLE WAS KEY FROM A MARKETING PERSPECTIVE.
BLACK
WITH BRAND RECOGNITION STILL IN MIND, THE BRAND NEW XTREME RANGE GAVE AN OPPORTUNITY TO TRY SOMETHING NEW. THE CONTRAST OF THE PACKAGING WAS CLEAR. DESPITE BEING A DARK COLOUR, BLACK WILL STAND OUT ON SHELF BY LOOKING MODERN, CLEAN & SOPHISTICATED. NO OTHER COMPETITORS WILL HAVE THIS AESTHETIC EITHER, SO WE WILL STAND OUT ON SHELF. THE CONTRAST OF THE FLAVOUR COLOURS TAB ALSO ALLOWS FOR EASY SHOPPING. THE BLACK CREATES A STRONG BASE FOR COLOUR TO THRIVE, WHILST ALSO HAVING A KEY ART TO OLAY IN THE LOOK & FEEL OF THE PRODUCT ITSELF, ESPECIALLY ON SHELF.
FLAVOUR COLOUR
DIFFERENT COLOURS, REPRESENTING THE FLAVOUR THEY HOLD, ALLOWS FOR EASE WHEN SHOPPING. THE PROCESS HAS BEEN MADE SIMPLER, BEING ABLE TO GO INTO A SHOP & INSTANTLY TELL WHAT IT IS YOU WANT TO BUY. IN THE PAST, THIS WILL HAVE BEEN A STRUGGLE DUE TO A LACK OF BOX & SMALL BRAND PRESENCE.
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