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HEISENBERG COLLECTION
MARKETING CAMPAIGN
the brief
FOR THE WINTER OF 2024, VAMPIRE VAPE PLANNED ON A RELEASE OF AN EXTENSION OF THEIR MOST POPULAR PRODUCT; HEISENBERG. THIS LIQUID HAS BEEN THE QUARTERBACK OF THE BRAND FOR MANY YEARS, BEING POPULAR FOR OVER A DECADE. IT'S SWEET FLAVOUR & DISTINCTIVE BLUE COLOURED LIQUID CAN'T BE REPLICATED, WHICH IS WHAT MAKES IT SO SPECIAL. VAMPIRE VAPE WANTED TO RELEASE FOUR NEW NIC SALTS FLAVOURS, TO MARKET IT AS AN EXTENSION TO THE "FAMILY" OF HEISENBERG.
strapline ideas
TAKING THE KEY MEANINGS & CHARACTERISTICS BEHIND HEISENBERG & IT'S ORIGINAL STRAPLINE OF "THE KING OF ALL-DAY VAPE" WAS KEY TO CREATING OUR MESSAGE. THE NEW FLAVOURS BEING AN EXTENSION OF THE FAMILY COULD ALSO BE AN INTERESTING ROUTE TO TAKE, WHICH COULD ALSO LEAD TO OTHER EXTENSIONS IN THE FUTURE (PROVIDING THIS ONE SUCCEEDS).
FIT FOR A KING
heirs to the throne
THE HOUSE OF HEISENBERG
royal flush
LINKING IT BACK TO A HOUSE WAS INTERPRETED in DIFFERENT WAYS. THIS COULD BE SEEN AS A HOUSE OF CARDS, A FAMILY, OR EVEN A ROYAL HOUSE. LINKING ROYALTY & A FAMILY HOUSE WAS KEY IN CHOOSING THE STRAPLINE WE DID. THIS GIVES LINKS TO ADDING TO THE "KING'S" ROYAL FAMILY, WHICH COULD BE SEEN AS A HOME / HOUSE. THIS GIVES THE NEW PRODUCTS AN ESTEEMED FEEL, MAKING THEM SEEM HIGHER QUALITY & THEREFORE MORE DESIRABLE.
initial concepts
ROYAL BLUE BACKGROUND LINKS BACK TO HEISENBERG'S COLOUR ITSELF, MAKING THE PRODUCT EASILY RECOGNISABLE FOR THE CONSUMER.
CAN'T SEE ANY OF THE FULL PRODUCTS & NOT LISTED NAMES, WHICH SEEMS COUNTER-INTUITIVE AS CUSTOMERS WON'T KNOW WHAT IT IS. COULD BE BETTER USED AS A SOCIAL MEDIA TEASER FOR A FURTHER DEVELOPED DESIGN.
GOLD, GLIMMERING FONT TO GIVE IDEA OF ROYALTY & GIVE A SOPHISTICATED, PRISTINE FEEL WHICH MAKES THE PRODUCT SEEM HIGHER QUALITY.
PRODUCTS FRONT & CENTRE, SHOWING THE CONSUMER EXCATLY WHAT THEY ARE. CONTRASTED WITH THE OVERARCHING THEME OF HEISENBERG SHOWN BY THE SHADOWED BOTTLE.
THEME OF AN OLD-FASHIONED CASTLE BEING GIVEN, MAKING THE PRODUCT SEEM MORE REGAL & ATTRACTING AN OLDER DEMOGRAPHIC.
MORE OF THE PRODUCT IS SHOWN, BUT STILL QUITE CRYPTIC IN TERMS OF DETAILS ABOUT IT. FLAVOUR HINTS GIVEN ON CARDS, BUT NO REAL VISUALS TO ENTICE THE CUSTOMER AT FIRST GLANCE.
BLURRED CARDS IN THE BACKGROUND REALLY EMPHASISE THE LOOK & FEEL OF WHAT TRYING TO ACHIEVE. GOOD POTENTIAL FOR FURTHER COLLATERAL, SUCH AS VIDEOS WITH FALLING CARDS ETC.
colour scheme
CHOSEN DESIGN
visualisation
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