After creating a positive solution for the rebrand of Vampire Vape, our next challenge was just as significant. The packaging design of its key products had become outdated, too similar across the range, and was no longer standing out on the shelf. The lack of inner boxes across the UK range meant the products had very little shelf presence, allowing competitors to capture consumers' attention more effectively. This led to declining sales, reduced brand recognition, and other brands gaining market share. Vampire Vape needed a fresh appeal and an opportunity for consumers to fall in love with the brand once again. The flavours and product quality were already there, with its accreditation as a member of 'Made in Britain' serving as a key selling point. However, the excitement and overall experience surrounding the products were no longer keeping pace.
 

There were two projects that required solutions. The first focused on the 10ml Freebase range, the standard e-liquid product that is widely used around the world. Alongside this, a new range was proposed in the form of 'Vampire Vape Xtreme'. This was a new take on the existing 10ml Nic Salts range, offering stronger flavours and more concentrated versions of the UK's and international markets' most popular flavours. There needed to be clear contrast between the two designs to differentiate the ranges. They also needed to stand out on the shelf and be easy to shop from across the counter. Customers should be able to walk into a store and instantly understand what they are buying, making the purchasing experience as seamless and stress-free as possible.