top of page
PINKMAN COLLECTION
MARKETING CAMPAIGN
THE BRIEF
THE PINKMAN FLAVOUR IS A BEST-SELLER FOR VAMPIRE VAPE IN THE E-LIQUID INDUSTRY. INSPIRED BY THE PROTAGONIST "JESSE PINKMAN" FROM THE HIT SERIES "BREAKING BAD", THE FLAVOUR IS A FRUITY BLEND OF SUMMER FRUITS & FRESH BERRIES. IT IS SEEN AS ONE OF THE TWO BEST SELLERS IN THE INDUSTRY, ALONGSIDE IT'S PARTNER IN CRIME, HEISENBERG.
HOWEVER, YEARS HAVE PASSED & THE HYPE OF PINKMAN HAS SLOWED EVER SO SLIGHTLY. TO COUNTERACT THIS DECREASE IN SALES, A NEW COLLECTION WAS BEING INTRODUCED WITH FOUR NEW SPIN OFF FLAVOURS. THIS WAS AN ATTEMPT TO RE-IGNITE AN OLD FLAME IN PINKMAN & BRING BACK EXISTING, LOYAL CUSTOMERS, WHILST ADD VARIATION TO IT & ATTRACT NEW CUSTOMERS.
STRAPLINE IDEAS
LINKING THE HOOK TO THE KEY FEATURE OF THE PRODUCT WAS KEY. IT'S PINK COLOURED LIQUID IS UNIQUE AMONGST COMPETITORS, SO THIS WAS SEEN AS A KEY SELLING POINT FOR THE PRODUCT. THE NEW FLAVOURS ALSO ADD A NEW, STRONGER TASTE TO THE ORIGINAL, WITH A NEW & EXCITING TASTE WHICH NEEDS TO BE CELEBRATED.
PINK UP THE VOLUME
TURN UP THE PINK
PAINT THE TOWN PINK
PINK PARADE
DUE TO THE STORY THAT CAN BE TOLD & THE CREATIVE FREEDOM IT PROVIDES, THE CHOSEN STRAPLINE WAS 'PAINT THE TOWN PINK'. THIS COULD LEAD DOWN A GRAFFITI STYLE ROUTE, WHICH COULD CREATE A NICE AESTHETIC WITH SPRAYED STYLE LETTERING. IT COULD ALSO LOOK REALISTIC, WITH guerrilla MARKETING TACTICS.
INITIAL CONCEPTS
Spray letters style text, in the key pinkman colour to give that graffiti style we were intending
clear branding on the design, gives good brand recognition. COULD BE BLENDED BETTER TO LOOK MORE REALISTIC.
key usp's still to be decided, but having the flavours & range on there as a key message homes in on how grand the collection is
concept shows artists creating graffiti art, showing the meaning behind the strapline
clear branding on the design, gives good brand recognition
PRODUCT IMAGES ON WHITE BACKGROUND & AT GOOD SIZE & EASILY VISIBLE FOR CONSUMER
CLEAR CONTRAST BETWEEN STRAPLINE & BACKGROUND, CLEAR DEFINITION. FONT COULD BE SEEN AS TOO DRASTIC POTENTIALLY.
key usp's still to be decided, but having the flavours & range on there as a key message homes in on how grand the collection is
LOTS OF BRAND LOGOS FOR CLEAR BRAND RECOGNITION, COULD HAVE DONE BIGGER WITH LESS ITERATIONS
PINK BACKGROUND & FEELING, LINKING TO THE LIQUID COLOUR & TAGLINE
PRODUCT FACED CONCEPT WITH THE PRODUCT BEING THE KEY FOCUS FOR THE CONSUMER
COLOUR SCHEME
CHOSEN DESIGN
FONT SIMPLIFIED BUT STILL GIVING THE THEME STYLE
DARKER GREY BACKGROUND GIVES BETTER CONTRAST TO ALLOW THE PINK TO STAND OUT AS A FOCAL POINT FOR THE DESIGN, ATTRACTING THE EYE EASIER
EFFECT OF GRAFFITI ARTIST MORE REALISTIC, SPRAYING ON THE BRAND LOGO ONTO THE WALL
PRODUCT EMPHASISED FURTHER BY BEING A BIGGER SIZE
VISUALISATION
ROLLER BANNER
CAR AIR FRESHENER
A5 TENT CARD
bottom of page