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BAR SALTS BY VAMPIRE VAPE
REBRAND
THE BRIEF
BAR SALTS IS A SUB-BRAND OF VAMPIRE VAPE, WHICH PRODUCES A DIFFERENT TYPE OF PRODUCT LINE CONTAINING NICOTINE SALTS WITH MORE POPULAR, DISPOSABLE STYLE FLAVOURS. IT IS A MORE MODERN LOOK & FEEL, ATTRACTING A YOUNGER DEMOGRAPHIC DUE TO IT'S MODERN ERA FLAVOURS WHICH ARE FRUITIER, STRONGER & A SHARPER TASTE OVERALL.
VAMPIRE VAPE IS PROUD OF BAR SALTS, BUT FEELS THAT THE OVERARCHING NAME SHOULD BE MORE PROMINENT ON THE LOGO & BRANDING AS A WHOLE. THIS REQUIRES A LOGO RE-DESIGN. FURTHERMORE, PACKAGING COULD BE IMPROVED TO MAKE THE FLAVOUR NAMES MORE PROMINENT ON BOX, WHICH WOULD MAKE THEM EASIER TO SHOP.
MAKE 'VAMPIRE VAPE' MORE PROMINENT IN THE LOGO & FRONT OF PACK. 'BY' CAN BE REMOVED TO ALLOW THE BRAND NAME TO BE BIGGER.
COLOUR SCHEME IS STRONG, BRIGHT & ENGAGING. GIVES A BAR STYLE FEEL, ATTRACTING A YOUNGER DEMOGRAPHIC WHO ENJOY NIGHTS OUT, SOCIAL LIFE ETC.
INNER CIRCLES PERHAPS UNNECESSARY, COULD BE REMOVED TO ALLOW FOR MORE SPACE.
the existing brand
colour scheme
INNER CIRCLE PERHAPS UNNECESSARY.
BRAND NAME MORE PROMINENT BUT COULD QUITE EASILY BE LOST UNDERNEATH THE BAR SALTS LOGO.
initial concepts
BRAND NAME COULD BE HARDER TO READ DUE TO BEING SPLIT, COULD BE READ AS 'VAMPIRE BAR SALTS VAPE' WHICH IS MISLEADING TO THE CUSTOMER.
GLOW EFFECT TAKEN OFF, MAKING THE TEXT EASIER TO READ. HOWEVER, THE LOGO ITSELF LOSES THE BAR, NIGHT-TIME, NEON EFFECT WHICH GIVES IT A DEEPER MEANING.
LACK OF GLOW ALLOWS FOR 'VAMPIRE VAPE' TO BE AS BIG AS POSSIBLE, WHICH RESPONDS WELL TO THE BRIEF.
chosen design
VAMPIRE VAPE AT THE TOP & MOST PROMINENT, WHICH RESPONDS TO THE BRIEF. CAN BE CHANGED WITH THE FLAVOUR COLOUR TO ADD VARIATION.
LOGO TRIMMED DOWN AS MUCH AS POSSIBLE TO MAKE 'BAR SALTS' BIGGER ALSO, SO IT DOESN'T LOSE THE EFFECT & THE OVERALL, ORIGINAL BRANDING. STILL GOT ENOUGH TO GIVE THE NIGHT-TIME, NEON, BAR LIKE FEEL.
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