THE DESIGN OF PACKAGING FOR A PRODUCT IS MORE IMPORTANT THAN PEOPLE THINK. IT IS THE FIRST THING YOU SEE WHEN GOING TO BUY SOMETHING, & CAN BE THE DIFFERENCE BETWEEN WHETHER A SALE IS MADE OR NOT. MORE OFTEN THAN NOT, THE EMPHASISED POINT BEHIND A BRIEF IS TO SELL A PRODUCT. THEREFORE, A LOT OF DESIGN THINKING HAS TO GO INTO THE PACKAGING THAT IT COMES IN.